Published first on Econsultancy
Technology has fast become a critical enabler of marketing innovation.
Savvy marketers and their agencies are looking to the increasing number of technology startups to inspire and support the creative execution of their campaigns.
Unilever has set up a programme that helps brands engage with startups to run trial projects and provide mentoring.
Launched in 2014 The Unilever Foundry and has now vetted 3,000 startups, with over 60 successfully securing their first pilot project with a Unilever brand.
Following the success of the first year of the programme Unilever recently announced its Foundry 50, a list of 50 top marketing technology startups. Many of these 50 startups, featured here, highlight clear trends in five areas that will shape the future of marketing: