Celina BurnettCelina is Partner at WPP marketing foresight consultancy Gain Theory, leading their digital and social media practice.

She has worked with major global brands including Sony Pictures, the BBC and the London 2012 Organising Committee (LOCOG) to develop effective digital marketing strategies and targeted engagement to drive measurable results.

As a member of the IPA Social Media Steering Group, she also has a keen focus on driving innovation and best practice in emerging areas of social media, including social insight, CRM, and evaluation.

Prior to Gain Theory, Celina worked with Deloitte Digital and with social media consultancy NM Incite, a Nielsen-McKinsey Joint Venture.